Two friends are having lunch in a packed Cafe Rouge in Helsinki on a warm October day. Relaxing summer has passed and it is time to get back to work. The conversation goes something like this …
- Are you finally ready to start your own company now?
- I guess I am... Why not.
- Great! I can set it up for you. And I want to own half of it.
- Okay. So I guess that makes us business partners then.
Cut to Venice, to Kinnernet event at H-Farm.
Miikka is talking to a New York based brand expert Brian Collins.
- I am about to start a new company with my friend. I think we will call it "The Immaterial Company" as we believe the business value creation is shifting rapidly from material to immaterial. Cool, right?
- Why not call it "Ghost"?
- Damn! You are good!
Read more about our philosophy here.