Community Strategy
The importance of communities as drivers of change is more palpable than ever. We need a deeper lens for examining and nurturing communities of experts to support business transformation and growth.
SEE THE BUSINESS OUTCOMESABOUT
What is a community of experts?
Every organisation has collections of people who possess high knowledge and expertise in a particular field. They are subject matter experts and provide intellectual leadership. Our view is that CoEs are not limited to internal silos. They exist across company divisions, across organisational boundaries and between organisations. In addition to internal work communities around units, competencies and topics, all organisations have client/customer communities, partner communities and stakeholder communities that are all vital components in the organisational ecosystem.
BUSINESS COMMUNITIES FOR CHANGE
Why do we need a strategy for this?
Understand members' needs better
In researching the concepts and tools in Community Builder, we learnt to start with "who". By understanding the needs of community members, their journeys and their motivations, we create the foundations. By collaborating with stakeholders and learning about forces in the ecosystem, we uncover gems to be addressed in the strategy.
Communicate your goals easily
We believe that successful community strategy hinges on understanding the powerful potential of transformative communities. We'll work together to understand your community's purpose and how to harness that energy to support your organisational objectives, like business growth.
Create more engagement in your community
With existing internal and external organisational communities, engagement is often seen as the problem and solution. To nurture strong communities, Community Builder tools help us explore the hard and soft edges: empathy, fear of missing out, ownership, control, rebel communities and community leadership, as well as metrics and systems.
WHAT WE THINK WE KNOW
Let's break the illusions about communities
and business
Master community building for growth
Community Strategy
We work with companies and public sector organisations on multi-faceted insight-driven programmes, through strategy workshops, community guides and calendars and on to engaging events and programmes. More about Community Strategy >
Based on Community Builder
Co-authored by Ghost Miikka Leinonen and Lana Jelenjev, Community Builder is the bible of concepts, methods and tools for community specialists around the world. It's the foundation of the unique Ghost approach to utilising community for positive change.
GET IN TOUCH ABOUT A PROJECT
“We worked with Ghost Company online and didn’t actually meet face-to-face for 2 months. We shared common ideas and insight. They made everything look and feel like Helsinki and understood our approach and our strategy.”
Leena Lassila,
Director, Global Sales, Helsinki Marketing
COMMUNITY STRATEGY
A simple, scalable process
Dig deep into needs and goals
Depending on the brief and scope we work with your team and community members in interviews, workshops and training to prepare the groundwork.
We mix 1to1 interviews and larger online workshops to find the needs and goals.
Discover the essence of your community
With your core team, we workshop with the Ghost Community Builder Wall to distil your insight, objectives and ecosystem. Together, we output the results into one living document that summarises the core and your implementation calendar.
Events, comms, and campaigns
You implement your community programme, events, communication and campaigns according to your calendar.
We can provide support and facilitation when ever needed.
We help you constantly improve
We support you with reviews, follow-up training and adapting to change.
We can bring your best practices from other sectors.
At the end of the
Community Builder Wall process, we output your strategy, including summarising Community Gems and Community Calendar.
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BUSINESS AREA APPLICATIONS
How can community strategy help you drive change and growth?
CUSTOMER
COMMUNITIES
Challenges where community strategy can help:
Stagnant revenue, insight loop, changing market conditions, innovation, agility.
Results:
PIPELINE GROWTH, NEW MARKETS GROWTH, CX, CUSTOMER SUCCESS, CREATE EVANGELISTS.
PARTNER
COMMUNITIES
Challenges where community strategy can help:
Portal engagement, motivation and cooperation, slow pipeline, training fit, deals.
Results:
DELIVER RAPID COMMERCIALISATION AND INTERNATIONALISATION.
WORK
COMMUNITIES
Challenges where community strategy can help:
Social and business restrictions, engagement in initiatives, inclusion, strategic focus.
Results:
CREATE A CULTURE OF ENGAGEMENT AND TRUST WITH GREATER PURPOSE.
STAKEHOLDER
COMMUNITIES
Challenges where community strategy can help:
Disconnected investors, social groups, activists, strategic alignment, coping with change.
Results:
DRIVE PARTICIPATION TO SUPPORT GROWTH AND
POSITIVE CHANGE.
COMMUNITY BUILDER
Based on concepts and methods pioneered in Community Builder - The Book
Ghost Miikka Leinonen and community alchemist Lana Jelenjev wrote Community Builder in 2020. They have never met in person. The workbook brings unites advaced community theory and practice for businesses and non-profits - and blends soft and hard values.
In community building, we start with Who to understand members' needs and motivations
WHO?
Understanding the deeper needs of your community.
WHY?
What are your goals and how can you turn them into actions?
HOW?
How to build engagement and lead the community?
“Ghost helped us connecting with our startup community. Jussi and Miikka facilitated the Estonian Startup Community Days and everybody loved it! We had a hybrid online/offline event with really engaging and fun workshops with everyone collaborating online in Howspace. We were able to process a huge amount of input in such a short time. The project helped to get our community members and their ideas aligned and we created an action plan together. It was a necessary step for the Estonian startup community to move in the same direction going forward!”
Liisi Org
Startup Community Development Manager, Startup Estonia
ORGANISATIONS WE HAVE WORKED WITH
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Use community strategy to your advantage
Jussi Tapio and Miikka Leinonen, co-founders of Ghost Company
Choose how to get in touch
EMAIL USCALL US NOWONLINE MEETINGIf you are interested but shy, please read the
