“A Moonshot is an ambitious and desirable dream
far beyond our reach with the current set of skills and
level of awareness.”
Today, business leaders and innovators must dare to dream of a future that has not shown any sings of itself.
It’s easy to keep fine-tuning your current business model to make it run little better tomorrow. And it’s fairly simple to imagine the potential of various new technologies for your services or products in the near future. But what about the future that we can only barely dream about, but we can’t even describe, let alone build it? Or the future we would love to have?
Moonshot Canvases were originally developed for the Futur/io Institute together with Friederike Riemer, Harald Niedhardt and Felix M. Wieduwilt.