brings the promises of Corporate Social Responsibility alive
and aligns the future of organization”
Many of the things that are now “smart business tactics” will be outlawed in the future. The standards to which companies are expected to behave are increasing over time. The legal and economic licence to operate is not enough, businesses are challenged also by public, both locally and globally. Companies need to have the acceptance for their operations, The Social Licence to Operate.
Unlike corporate social responsibility, the social licence to operate looks to the future and helps understanding how public opinion can affect the future business opportunities. It raises opportunities but also emphasizes the forthcoming risks of losing public or local acceptance. Industries and companies often run into the concept only whetn it is too late.
Looking world through the eyes of the future consumer helps to predict the possible futures. Social Licence to Operate helps organizations to make right decision before it is too late.
UNDERSTANDING THE SOCIAL LICENCE TO OPERATE IS IMPORTANT FOR ORGANIZATIONS LOOKING TO:
- Take the corporate social responsibility to next level - Find future competitive advantages and new business opportunities - Make sure the business has public acceptance also in the future - Streamline the product or service development - Unify and enrich its innovation activities
The Social License to operate is indispensable part of every strategy and vision process.