Our world is becoming immaterial
Originally companies were founded to accelerate the material world. Business was based on the idea of scarcity, control and ownership.
Towards the end of the last millennium, companies found it difficult to stand out amid tightening global competition. They were confined inside the box of the material world. So, they looking longingly towards the immaterial world.
The immaterial world is abundant and boundless. It is as vast as our imagination allows it to be, filled with inconcrete and intangible elements, such as ideas, emotions, knowledge, beliefs and competence.
As fierce global competition and the march of technology forces companies to climb up the ladder to the immaterial world, its genuine, underlying principles begin to be exposed. The traditional rules of business no longer apply here.
Where the material world is limited, the immaterial world is unbounded. Those who only understand and play by the old rules are unable to succeed in a world of abundance.
"The greatest potential awaits those who embrace the immaterial world and invent new ways to combine the best elements from both worlds."
Miikka Leinonen, Ghost